More about the new adverts

As I have already mentioned in an earlier posting there has been a major buzz of anticipation about the place with the January launch of our new advertisements for the timber conservatories and orangeries. We’ve all been buying the Times, Telegraph, Guardian, Observer and Sunday Times over the past two weeks to see how they look on the page and yes, they have exceeded our expectations!

The new ads are based round the concept of being proud to own an Amdega, each individual ad features a different person assigned to a different conservatory or orangery together with the strapline “My Amdega” in bold, prominent text – people who are proud to own their bespoke conservatory or orangery. One ad features the character we have nicknamed ‘Traditional Pearl’ with her traditional conservatory that is used to house an array of plants. Another ad features chic “Amy” and her contemporary orangery living space.

Since we launched the new style ads we have enjoyed a continuously high level of enquiries for brochures as well as people looking to arrange their free, no obligation visit from one of our local conservatory designers. We have already used the concept of My Amdega for summerhouses … but more of that later!

Conservatories and orangeries

Our annual national sales conference has taken place this week and the sales force is raring to go! With lots of leads to work on the team is keen to start the year off with a good first quarter. Every year they always claim to have produced their most stunning conservatory and orangery designs and, without flattering their egos, I think potential clients who meet with them and see examples of their stunning designs would not disagree! The factory floor is busy working on making their most recent orders a physical reality.

With everyone around the place so busy, it’s a good, positive atmosphere which is infectious and has helped get me straight back into the swing of things, which normally does not happen until around March!

Conservatories and orangeries

Our annual national sales conference has taken place this week and the sales force is raring to go! With lots of leads to work on the team is keen to start the year off with a good first quarter. Every year they always claim to have produced their most stunning conservatory and orangery designs and, without flattering their egos, I think potential clients who meet with them and see examples of their stunning designs would not disagree! The factory floor is busy working on making their most recent orders a physical reality.

With everyone around the place so busy, it’s a good, positive atmosphere which is infectious and has helped get me straight back into the swing of things, which normally does not happen until around March!

Summerhouses

It may seem a bit strange what with it being early January, but our summerhouse sales team is currently busy working on a high demand of enquiries for summerhouse and gazebo enquiries. The finance people have just negotiated competitive finance deals that we are proud to offer to our customers – check our summerhouses website for details of our special buy now pay later promotion. I guess all we need now is good weather this summer to enable Amdega’s customers to be able to truly enjoy their summerhouses!

New Year - New Conservatories - New Orangeries – New Summerhouses

Like a lot of people, I return to work with more than a touch of the post Christmas blues, especially with all the miserable weather that we have at this time of year – just how cold and grey is this January 2009?

However, our marketing department has now put the finishing touches on some extremely exciting new creative for conservatories, orangeries and summerhouse ads that will be appearing across the UK national press and home interest magazines from January onwards. Bold and totally different to what has appeared before, these new ads will ensure that we stand out from the rest of our market place and reclaim our rightful place as the market leader – exciting stuff.