Wednesday, 28 January 2009

More about the new adverts

As I have already mentioned in an earlier posting there has been a major buzz of anticipation about the place with the January launch of our new advertisements for the timber conservatories and orangeries. We’ve all been buying the Times, Telegraph, Guardian, Observer and Sunday Times over the past two weeks to see how they look on the page and yes, they have exceeded our expectations!

The new ads are based round the concept of being proud to own an Amdega, each individual ad features a different person assigned to a different conservatory or orangery together with the strapline “My Amdega” in bold, prominent text – people who are proud to own their bespoke conservatory or orangery. One ad features the character we have nicknamed ‘Traditional Pearl’ with her traditional conservatory that is used to house an array of plants. Another ad features chic “Amy” and her contemporary orangery living space.

Since we launched the new style ads we have enjoyed a continuously high level of enquiries for brochures as well as people looking to arrange their free, no obligation visit from one of our local conservatory designers. We have already used the concept of My Amdega for summerhouses … but more of that later!